Why We Shut Down for a Week — And What We’re Really Building
People see the CLOSED sign and wonder if something’s wrong.
Did we need a break? Burned out? On vacation?
No.
We hit pause this week to rebuild — not because we’re slowing down, but because we’re building something that deserves every ounce of our focus.
Because Mr. Countertops isn’t just a business.
It’s my grief.
It’s my purpose.
It’s how I survive the hardest loss I’ve ever felt.
My Dad — The Loudest Voice in Every Room
Last Christmas, I lost my dad. Unexpectedly.
There are no right words for what that kind of loss does to a person. It’s a hole — not just in the holiday, but in every day.
Every memory now carries a sadness.
Every “first” without him cuts deep.
He was the only one who never missed a birthday.
The only one who showed up for every holiday.
The loudest laugh. The warmest hug. The one who always told me — and my daughters — just how proud he was.
He was also the one who taught me one of my core values:
“If you want something done right, do it yourself.”
And so I did.
This business. This website. This brand. This everything.
I built it — not just to grow a company, but to carry a legacy. His.
The Brains Behind the Build
I’m the business side of Mr. Countertops.
The strategist. The marketing mind. The one juggling client calls, quoting jobs, managing installs, fielding requests, and then hopping into website backend edits at 2am.
While my husband — the craftsman — is in the shop perfecting a butcher block, I’m the one structuring the service flow, updating pages, tightening our SEO, and building a client experience that reflects the pride we put into every project.
We’re a team — but I’m the one in the trenches of the business side, and I love it. It keeps me moving. Keeps me focused. Keeps me grounded.
But this week? I needed to stop building for others and start building for us.
The Website Rebuild — and Why It Matters
Rebuilding MrCountertops.com wasn’t just a task. It was a statement.
This isn’t just a “home improvement company.” It’s a brand that deserves to show up strong — with clarity, polish, and personality. I didn’t outsource it. I didn’t half-ass it. I rebuilt every single page myself while still running operations full-time.
Why?
Because no one could capture our voice like I could.
Because no copywriter or developer could speak our story better than someone who lives it — every day, every job, every win, every loss.
And truthfully, working on it helped me.
It gave me somewhere to channel the grief.
Somewhere to pour the pride he had in me — and turn it into something visible, strong, lasting.
What We’re Really Building
This week off isn’t rest.
It’s realignment.
✅ We’re locking in the services that matter most to our clients.
✅ We’re tightening the experience so people know exactly how to work with us.
✅ We’re telling our story — the real one — not the polished corporate version.
✅ We’re making sure every counter we build is backed by something bigger than just wood and glue.
For You. For Him. For Us.
Every job we take on is a reflection of our values.
Honesty. Quality. No shortcuts. No gimmicks.
Just real people, doing real skilled work — with heart, with grit, and with a hell of a lot of pride.
I miss my dad every single day.
But through this business — and through every new page, every polished slab, every happy client — he’s still here. He’s still showing up.
And I’m showing up, too.
–👾Shannon
Owner. Builder. Daughter. Craftswoman.